If you share interest on becoming a Harley Davidson dealer, the first thing you should know is that Harley Davidson is open for dealership. Having said that, the next question that should be answered is: “How?”

There are two possible ways where you can acquire for dealership.

First, is the sellout of the existing dealership. Here, Harley-Davidson has a list of existing dealership locations ready for sale. If you match the requirements on this site, you can be contacted for an interview. But first you have to submit an application. Harley-Davidson can disclose the list of dealerships that are to be sold-out once you have submitted your perspective dealer application. It does not end here though. The company has to review your application, your business experience, your financial strength, and your geographic preference.

Second, is the opening of a new dealership location. You must be aware that the company is the sole determiner whether it needs to open a dealership on a particular location or not. Once it has determined the need and the location, Harley-Davidson advertises on newspapers for applications, interviews and assessments.

The Harley-Davidson requires you to complete the Prospective Dealer Application together with the required documents that come along with it. Failure to provide the required documents will mean delay on the processing of the application.

What are the investment requirements?

Take note that Harley-Davidson does not charge for franchising fee. It only requires applicant to have sufficient financial status, which depends on the need and the market standing of the dealership location. Your finances will be reviewed and your capability to become a dealer lies greatly on this.

What are the financial requirements?

To become a dealer of the Harley-Davidson Motor Company, you must reach the minimum financial requirements. This is to guarantee the capability of the applicant to sustain and improve the business. In general, a minimum $600,000 of liquid asset and $1 million net worth are required to pass the financial requirement.

The processing

Once you have submitted the documents and your application, expect to receive a reply within a 45-day period. Your file will be kept on the database for a year. Take note that it is only to first step to become a Harley-Davidson dealer. There are several processes that will follow. You become a dealer once you have signed the contract with the company. From then on, you are a proud dealer of Harley-Davidson motorcycles.


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